Products

COSMETICS DIARY Dream Angel shines bright. Radiant & hopeful, she’s a lovely dreamer. To reflect this attitude, we created a fragrance that is as inspiring as her. It opens with Rainbow Glow, a signature accord that replicates the brilliant flash of a prism. Balancing golden berries with creamy woods and...

COSMETICS DIARY Celebrate the collection that celebrates you. For every moment and every side of you, discover unique scents that embrace it all.TipPair with matching Fragrance Lotion for a long-lasting fragrance experience.

Virtue Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and moisturizing you’d expect from a hair oil and the damage repair, strengthening,...

Cleans + Replenishes + Nourishes Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered...

Tackle damage, dryness, and dulling head on with Virtue’s most popular, award-winning duo that’s clinically proven to strengthen and repair hair. Formulated with our first-of-its-kind Alpha Keratin 60ku®, these products behave like high-powered treatment products that deposit pure, human keratin protein directly into the hair. They fills in cracks in...

VIRTUE Recovery Discovery Set - Repair & Strengthen offers a simple regimen for hair healing ( FOR DRY, DAMAGED HAIR ) Bring damaged hair back to life with Repair & Strengthen Discovery Kit from VIRTUE®. Fortifying and restorative, this kit has your hair care needs covered with a shampoo, conditioner...

Rebuilds + Strengthens + Silken Virtue Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku®, this product delivers an immediate and...

Redefine scalp health with Virtue’s groundbreaking Topical Scalp Supplement, designed to nourish, soothe, and rebalance hair straight from the follicle, the Exfoliating Scalp Treatment, which stimulates circulation and lifts dry aged cells from follicles, and Scalp Massage Tool. Key Benefits Rebalances, conditions, detoxifies HOW TO USE Topical Scalp Supplement: Use...

What it is: A set that will help refine, de-frizz, and hydrate hair.Hair Type: Medium and ThickHair Texture: Wavy and CurlyHair Concerns:- Thinning- Dryness- Volumizing Suggested Usage:Smooth Shampoo and Smooth Conditioner:-Work a quarter-size amount of shampoo into a lather between palms.-Apply to wet hair, massage into a rich lather, and...

COSMETICS DIARY The Microneedle solution for a glowing, even-toned complexion every 3 days. Intensify & Reduce Usage: Unlike Reedle Shot 100, which is recommended for daily use. Reedle Shot 300 is also effective as spot treatments, can be used every 3 days to achieve noticeable results. Smoothens and Refines Skin...

COSMETICS DIARY Our Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects, we curated our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility...

COSMETICS DIARY Our Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects, we curated our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility...

COSMETICS DIARY Our Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects, we curated our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility...

COSMETICS DIARY Our Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects, we curated our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility...

COSMETICS DIARY Indulge yourself with Color Icon Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or...

COSMETICS DIARY Note: Packaging may vary from the image shown due to brand updates,The product inside remains 100% authentic and unchanged. A blush and highlighter duo that sculpts, highlights and adds a luminous glow. Sweep on the two colors, using them alone or blended together for contouring, or layer them...

Description The thin angle on this brush allows for precise liner application,It can be used with cream or powder eyeliners.

Description Natural bristles, This brush has an extremely fine tip for precise eyeliner application, Works best with gel eyeliners, Can be used for inside the waterline as well. The thin angle on this brush allows for precise application Can be used with cream or powder products Can be used for...

Description Synthetic bristles, Ideal for applying concealer and other cream products, Perfect for drawing contour line, Can also be used to carve out the eyebrows for a cleaner eyebrow look.

A collection of silk lashes that mimic the look of natural hairs The Wow Beauty Forward Lash Over 3D Silk Collection enhances your natural lashes with our advanced 3D silk technology. Achieve fuller, longer and more voluminous lashes for a stunning look. Elevate your beauty routine with confidence and style.