New Arrivals

COSMETICS DIARY Customizable Brightening & Hydration – 99% TXA + 5% Niacinamide – For Uneven Skin Tone & Acne Scars A breakthrough in targeted skincare, this capsule-based cream combines 99% pure tranexamic acid (TXA) and 5% niacinamide to fade dark spots, improve skin texture, and boost radiance. The innovative capsule-gel system allows you to customize the blend for your...

COSMETICS DIARY Celimax Oil Control Light Sunscreen (SPF 50+ PA++++) is a silky, hybrid UV shield that pairs advanced organic filters with mineral blockers to defend against UVA/UVB while keeping shine in check. Powered by patented Anti Sebum-P, it helps regulate excess oil for a fresh, comfortable, white-cast-free finish—even on sensitive skin....

COSMETICS DIARY Triple Blemish Care: Achieve a porcelain-like complexion with our serum that targets pores, dark spots, and uneven skin tone. Formulated with 5% Niacinamide, 3% Tranexamic Acid, and 1% Melazero V2, it provides comprehensive melanin care. HOW TO USE After cleansing thoroughly, apply an appropriate amount evenly

COSMETICS DIARY A multi-benefit nourishing hair oil that protects, nourishes and adds shine without weighing down the hair. a multi-benefit nourishing hair oil that protects, nourishes and adds shine without weighing down the hair. a luxurious lightweight and versatile formula infused with japanese red camellia oil that rapidly absorbs for...

COSMETICS DIARY said it makes my lips feel smoother & moisturized* Get cheeky with 3 multi-sticks for the price of 2! Packed in a charm-topped pouch, this yummy trio features limited-edition shades. HOW TO USE dot directly onto lips & cheeks blend with fingertips, a brush, or sponge layer for...

COSMETICS DIARY Meet Grippy Serum, Maybelline New York’s up to 24HR makeup grip primer. This gripping primer glides like serum and grips makeup for up to 24 hours while plumping  and hydrating. Plumping primer with niacinamide. Hydrate your skin and get a plumped skin look with Grippy Serum’s 2% niacinamide formula....

COSMETICS DIARY Now big volume meets bouncy curl. Colossal Curl Bounce mascara turns up the volume and curls up every lash without clumps. Up to 24HR wear Colossal Curl Bounce turns up the volume. Now big volume meets bouncy curl. Curl ’N’ Bounce brush separates and curls lashes while Memory-Curl...

COSMETICS DIARY A long lasting lipstick with easy application and a natural soft matte finish. Our unique formula combines pure pigments, blur-effect powders, and balm-like conditioners in 15 wearable shades. Comfortable, long lasting wear Soft matte finish Glides on seamlessly Easy application Buildable effect How to apply Step 1: To make...

COSMETICS DIARY A long lasting lipstick with easy application and a natural soft matte finish. Our unique formula combines pure pigments, blur-effect powders, and balm-like conditioners in 15 wearable shades. Comfortable, long lasting wear Soft matte finish Glides on seamlessly Easy application Buildable effect How to apply Step 1: To make...

COSMETICS DIARY A long lasting lipstick with easy application and a natural soft matte finish. Our unique formula combines pure pigments, blur-effect powders, and balm-like conditioners in 15 wearable shades. Comfortable, long lasting wear Soft matte finish Glides on seamlessly Easy application Buildable effect How to apply Step 1: To make...

COSMETICS DIARY WHAT IT IS: A limited-edition must-have lip kit with our Lip Contour Stain & Faux Filler Lip Gloss in bestselling Bombshell for glossy stained lips that won’t budge! WHAT’S IN THE SET: 1 x Lip Contour Stain in ‘Rosewood’ Your new favorite lip liner is here! An easy-to-use,...

COSMETICS DIARY WHAT IT IS: Your favorite Blush Filter shades are now available in cute mini duo sets! Choose from Cotton Candy + Peach Sorbet or Strawberry Cream + Black Cherry. These ‘tear & share’ kits are perfect for sharing with friends or recreating Huda’s signature ombre blush looks. WHAT...

COSMETICS DIARY Mini palette with rich cream textures & radiant, high-shine finishes.  SHADE Neutral Brown WHAT IT IS: Two monochromatic and versatile creamy palettes with innovative, ultra-pigmented metallic, marble and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks – from soft, everyday eyes to full glam!...

COSMETICS DIARY Want fuller-looking brows that look hyper-natural? Of course, you do, and Huda Beauty knows the drill; the #BOMBBROWS Full N'Fluffy Fiber Gel makes enhances and volumising your natural brow shape easier than ever. The water-resistant and smudge-proof formula instantly tames, tints and adds thickness to your brow hairs...

COSMETICS DIARY Want fuller-looking brows that look hyper-natural? Of course, you do, and Huda Beauty knows the drill; the #BOMBBROWS Full N'Fluffy Fiber Gel makes enhances and volumising your natural brow shape easier than ever. The water-resistant and smudge-proof formula instantly tames, tints and adds thickness to your brow hairs...

COSMETICS DIARY Want fuller-looking brows that look hyper-natural? Of course, you do, and Huda Beauty knows the drill; the #BOMBBROWS Full N'Fluffy Fiber Gel makes enhances and volumising your natural brow shape easier than ever. The water-resistant and smudge-proof formula instantly tames, tints and adds thickness to your brow hairs...

COSMETICS DIARY Sweet Nude Amore The Bossy Browns: Inspired by powerful women. Ultra-comfortable, nourishing lipstick that effortlessly glides on with a juicy shine.  JUICY SHINE. ULTRA-COMFORTABLE. ALL-INCLUSIVE SHADES.  Create an elevated, everyday makeup look with these super nourishing, ultra-hydrating lipsticks that effortlessly glide onto your lips. Available in pretty pink...

COSMETICS DIARY Highly pigmented lipstick with a plush, matte finish.  Full-Coverage & Silky Smooth! Power Bullets are highly-pigmented lipsticks that delivers unparalleled color payoff in a silky-smooth, plush-matte formula. HOW TO USE Use the bullet’s pointed tip to contour and line the edges of your lips.•    Fill lips in using...

COSMETICS DIARY Highly pigmented lipstick with a plush, matte finish.  Full-Coverage & Silky Smooth! Power Bullets are highly-pigmented lipsticks that delivers unparalleled color payoff in a silky-smooth, plush-matte formula. HOW TO USE Use the bullet’s pointed tip to contour and line the edges of your lips.•    Fill lips in using...

COSMETICS DIARY Highly pigmented lipstick with a plush, matte finish.  Full-Coverage & Silky Smooth! Power Bullets are highly-pigmented lipsticks that delivers unparalleled color payoff in a silky-smooth, plush-matte formula. HOW TO USE Use the bullet’s pointed tip to contour and line the edges of your lips.•    Fill lips in using...