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Virtue is free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. Vegan.

After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku, a protein so transformative we couldn’t keep it to ourselves. 

Discovery

Six years ago, we came across something extraordinary. A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku