e.l.f Cosmetics

Same formula, new look! What is it: An acne-fighting makeup primer infused with Tea Tree Oil, Salicylic Acid, and Vitamin E to also soothe and hydrate skin. Why we love: Helps fight blemishes Silky cream formula hydrates and clarifies skin Delivers sheer coverage with a natural matte finish Preps skin...

  Your makeup isn’t going anywhere. e.l.f. Cosmetics Power Grip face primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look...

What is it: A full size multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you’ll love it: Skincare-makeup hybrid for glowing, dewy skinComplexion looks healthy and more radiantCan be used 4 ways: wear alone, over or under makeup, mix with...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the look you want Rounded, grooved applicator is...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the look you want Rounded, grooved applicator is...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the look you want Rounded, grooved applicator is...

Ultra-pigmented, long-lasting liquid blush with a dewy finish What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create...

Ultra-pigmented, long-lasting liquid blush with a dewy finish What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the...

Ultra-pigmented, long-lasting liquid blush with a dewy finish What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the...

A putty cream-to-powder blush with a shimmer finish. What it is: A putty-to-powder, shimmering blush that adds a pop of color for a glowing complexion. Why you'll love it: Your favorite Putty Blush, now with a shimmer finish for a glowing complexion Highly pigmented, creamy formula melts into skin Lightweight, buildable...

A putty cream-to-powder blush with a shimmer finish. What it is: A putty-to-powder, shimmering blush that adds a pop of color for a glowing complexion. Why you'll love it: Your favorite Putty Blush, now with a shimmer finish for a glowing complexion Highly pigmented, creamy formula melts into skin Lightweight, buildable...

A putty cream-to-powder blush with a shimmer finish. What it is: A putty-to-powder, shimmering blush that adds a pop of color for a glowing complexion. Why you'll love it: Your favorite Putty Blush, now with a shimmer finish for a glowing complexion Highly pigmented, creamy formula melts into skin Lightweight, buildable...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe foot applicator for an even and precise application Non-comedogenic e.l.f. Shade Match Guarantee means you'll always find your perfect...

What is it? A crease-proof liquid concealer that provides16-hour full coverage with a matte finish. 16 hour wear time Full coverage with a matte finish Large doe foot applicator for even, precise application Formula won’t settle into fine lines or creases

What is it? A crease-proof liquid concealer that provides16-hour full coverage with a matte finish. 16 hour wear time Full coverage with a matte finish Large doe foot applicator for even, precise application Formula won’t settle into fine lines or creases

What is it? The triple-threat face primer set you need to create the perfect canvas.  Why We Love: Includes 3 putty primers formulated to be used on different areas of the face or for different end looks Creates the perfect, flawless complexion with or without makeup Infused with skin-loving ingredients, Squalane and...

The e.l.f High Definition Loose Powder creates a "soft focus" effect on the skin. It helps mask fine lines and imperfections for a radiant looking complexion. The loose powder can be worn alone or used to set foundation. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic....

HOW TO USE What it is: A 2% Vitamin C-infused mini size face primer to brighten and even out your skin tone while gripping makeup for all-day wear. Why you'll love it: Travel-friendly size A smooth, velvety makeup primer with skincare benefits Enriched with 2% Vitamin C to help brighten...

This skin perfecting poreless putty primer is infused with Squalane to help grip makeup for all-day wear and help protect skin from moisture loss. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect. HOW TO USE  Apply a thin, even amount to moisturized skin...

  A sticky gel-based face primer with 4% niacinamide What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to...