e.l.f Cosmetics

COSMETICS DIARY Your makeup isn’t going anywhere. e.l.f. Cosmetics Power Grip face primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the...

Complexion glow booster for a soft-focus look What is it: A full size multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you’ll love it: Skincare-makeup hybrid for glowing, dewy skinComplexion looks healthy and more radiantCan be used 4 ways: wear...

This skin perfecting poreless putty primer is infused with Squalane to help grip makeup for all-day wear and help protect skin from moisture loss. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect. HOW TO USE  Apply a thin, even amount to moisturized skin...

What it is: A bi-phase makeup setting spray with shockingly fine mist that grips makeup for long-lasting wear with a hydrated, dewy finish. Why you'll love it: Bi-phase setting spray with a makeup-gripping water phase and a moisturizing oil phase. Shake to activate! Shockingly fine mist Gives skin a dewy finish Infused...

COSMETICS DIARY Complexion glow booster for a soft-focus look What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion looks healthy and more radiant Liquid Filter can be worn 4...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the look you want Rounded, grooved applicator is...

A putty cream-to-powder blush with a shimmer finish. What it is: A putty-to-powder, shimmering blush that adds a pop of color for a glowing complexion. Why you'll love it: Your favorite Putty Blush, now with a shimmer finish for a glowing complexion Highly pigmented, creamy formula melts into skin Lightweight, buildable...

Loose setting powder for a soft-focus finish What is it: A loose setting powder that doubles as a photo filter, bluring imperfections for a soft-focus effect on the skin. Why we love: Sheer, natural coverage Reduces the appearance of imperfections and shine Lightweight wear that won’t cake or crease Sifter disperses...

COSMETICS DIARY  Vitamin-infused face makeup primer to hydrate skin Same formula, new look! What is it: A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application. Why we love: Silky cream formula moisturizes, soothes, and brightens skin Delivers sheer coverage with a...

  A sticky gel-based face primer with 4% niacinamide What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to...

COSMETICS DIARY BLACK BEERY SORBET- BLACK CHERRY Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing lip...

COSMETICS DIARY CANDY CODE MILKY PINK + MULTICOLOR PEARL Ultra-glossy glimmer lip oil What it is: An ultra-glossy glimmer lip oil that nourishes, hydrates and enhances your pout with a pop of sparkle and shine. Why you'll love it: Hydrating lip oil with a glimmering, high-shine finish Plush, oversized cushion applicator...

COSMETICS DIARY  Lightweight, liquid primer for long-lasting wear What is it: A lightweight liquid primer for a long-wear makeup application and a poreless-looking complexion. Why you'll love it: Silky lightweight liquid face primer Grips makeup for long-lasting wear Minimizes the appearance of pores for a smooth complexion Infused with squalane Key Ingredients:...

COSMETICS DIARY Smudge-resistant volumizing mascara for bold lashes What it is: A volumizing and lifting mascara in a shade of pitch black with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes. Why you'll love it: Lengthens and lifts your lashes Hourglass-shaped brush separates and defines lashes Smudge-resistant and...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the look you want Rounded, grooved applicator is...

Ultra-pigmented, long-lasting liquid blush with a dewy finish What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create...

Ultra-pigmented, long-lasting liquid blush with a dewy finish What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the...

Ultra-pigmented, long-lasting liquid blush with a dewy finish What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the...

What is it? The triple-threat face primer set you need to create the perfect canvas.  Why We Love: Includes 3 putty primers formulated to be used on different areas of the face or for different end looks Creates the perfect, flawless complexion with or without makeup Infused with skin-loving ingredients, Squalane and...

COSMETICS DIARY Medium buildable coverage foundation with a satin finish What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish. Why you'll love it: Long-lasting satin finish foundation that delivers medium buildable coverage Breathable formula doesn’t look or feel cakey  Infused with 1% Hydrating...