Want The London Look ! Live The London Look ! Rimmel is one of the UK's top make-up brand and the face of London style. Rimmel live for the riot of colour on the streets, for the vibrant clubs and the hidden bars. Rimmel devour the music and the energy and come back for more. Rimmel believes in fashion without rules and values every individual interpretation of beauty. Rimmel's extensive hot looks, cool prices range is kept bang up-to-the-minute as it translates the look of London into different shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. Live the London look.