Brands

Lipstick balm hybrid 1 maracuja juicy lip is sold every 6 seconds!* WHAT IT IS Rich, craveable color that feels like a nourishing balm! WHY WE LOVE IT creamy, full-coverage color with rich satin finish maracuja & 10+ superfruits drench lips in hydration for smoother-looking lips weightless formula feels comfy...

WHAT IT IS A best-selling, waterproof bronzer with a natural matte finish. WHY WE LOVE IT best-selling, multi-tasking bronzer super soft, silky powder glides on smoothly delivers a healthy, youthful glow blends seamlessly with no streaks infused with clay for better, longer, truer wear CLINICAL RESULTS dermatologist tested waterproof HOW...

COSMETICS DIARY Matte Priming Gel WHAT IT IS It's all a blur with this primer that minimizes appearance of pores & shine! WHY WE LOVE IT waterproof, smoothing face primer with matte finish silky, invisible gel is ideal for oily or combination skin creates a shine-free matte canvas for 12-hr...

WHAT IT IS2-in-1 skin mist hydrates dry skin & refreshes makeup with 1 spritz of the lightweight mist! WHY WE LOVE IT antioxidant-packed cucumber, fruit & plant extracts deliver a radiant finish for lit-from-within luminosity mist your skin throughout the day to instantly refresh skin that feels dull or dry...

Skincare Meets Makeup WHAT IT IS Reveal your dreamiest skin ever! WHY WE LOVE IT light-as-air, medium-buildable, flexible coverage bouncy, cloud-like texture feels comfy & weightless natural matte finish looks & feels like your skin tape technology™ smooths & blurs imperfections delivers a soft-focus effect for a dreamy look cloud...

Skincare Meets Makeup WHAT IT IS Reveal your dreamiest skin ever! WHY WE LOVE IT light-as-air, medium-buildable, flexible coverage bouncy, cloud-like texture feels comfy & weightless natural matte finish looks & feels like your skin tape technology™ smooths & blurs imperfections delivers a soft-focus effect for a dreamy look cloud...

Skincare Meets Makeup WHAT IT IS Reveal your dreamiest skin ever! WHY WE LOVE IT light-as-air, medium-buildable, flexible coverage bouncy, cloud-like texture feels comfy & weightless natural matte finish looks & feels like your skin tape technology™ smooths & blurs imperfections delivers a soft-focus effect for a dreamy look cloud...

#1 concealer brand!* *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, Jan-Aug 2023 combined WHAT IT IS Our iconic shape tape™ concealer, now with a built-in EYE CREAM for 24-hr moisturizing! WHY WE LOVE IT full coverage, natural moisturizing matte finish ultra-nourishing prickly pear for 24-hr moisturizing for...

WHAT IT IS shape tape™ glow bar is the ultimate glow wardrobe for a refined highlight & candlelit skin WHY WE LOVE IT best-selling glow powder formula (AKA the powder of youth) in 1 palette to smooth, sculpt & glow Amazonian clay diamond complex™ reflects light to neutralize skin discolorations,...

COSMETICS DIARY WHAT IT IS Like an instant eye lift in a tube! WHY WE LOVE IT sheer liquid brightener delivers a soft, lit-from-within youthful glow brightens your features without glitter or shimmer diamond complex™ for a soft-focus finish instantly gives you the look of 8 hrs of beauty sleep...

The Tarte Shape Tape Glow Wand in Auroral (Amber Glow) is a sheer liquid brightener that delivers a soft, lit-from-within glow to instantly lift and brighten your features. Powered by Tarte's Diamond Complex™, it gives you a soft-focus finish without any glitter or shimmer — like 8 hours of beauty...

COSMETICS DIARY WHAT IT IS clean up your makeup with this vegan setting powder WHY WE LOVE IT blurs & sets makeup for long-lasting shine-free wear softens the look of pores & fine lines for an ultra-smooth, soft-focus finish flash a smile & never worry about photo-flashback non-drying formula feels...

WHAT IT IS Lock down your look for 16-hrs! WHY WE LOVE IT micro-fine, weightless mist instantly sets makeup doesn't alter finish of makeup underneath waterproof, sweatproof & transfer-proof wear no melting, cracking, fading, or settling into fine lines no sticky or greasy residue gives appearance of smoother-looking skin cucumber...

COSMETICS DIARY Our iconic shape tape™ concealer, now with a built-in eye cream for 24-hr moisturizing! Benefits full coverage, natural moisturizing matte finish ultra-nourishing prickly pear for 24-hr hydration for all skin types, especially dry or mature skin creamy waterproof formula gives 12-hr wear & leaves skin looking moisturized, not...

COSMETICS DIARY WHAT IT IS Loose finishing powder with 24-hr power! WHY WE LOVE IT blurs & sets makeup for 24 hr shine-free wear* softens the look of pores & fine lines for an ultra-smooth, soft-focus finish flash a smile because no photo-flashback non-drying formula feels comfy, never clingy Amazonian...

COSMETICS DIARY Today’s special: 5 NEW lippies, Each one is kissed with a dessert-inspired scent & wrapped in a reusable pouch topped with a strawberry charm. HOW TO USE Customizable coverage apply 1 swipe for a sheer look add multiple layers for the perfect pop of color BENEFITS your fave...

Tarteist Quick Dry Matte Lip Paint is a quick dry, full coverage, transfer-proof liquid lipstick with a comfortflex formula that moves with your lips without drying out, cracking or feathering. Create full coverage lip looks with this lightweight, liquid-to-matte lip paint. It dries down instantly with no transferring and the...

COSMETICS DIARY WHAT IT IS warm everyday neutrals 12 versatile warm eyeshadow shades perfect for everyday! WHY WE LOVE IT arranged in rows for no-brainer looks vegan & cruelty-free matte & metallic shades: s'more (matte pinky beige) sunrise (golden beige sheen) sunset (bronze shimmer) crackle (matte brown with gold floating...

WHAT IT IS Waterproof, vegan gel eyeliner with no-tug, triple-black pigment – now in take-me-with-you travel size! WHY WE LOVE IT waterproof, smudge proof gel eyeliner designed for delicate lashline & inner rim Comfort-glide tip applies with ease – no pulling! built-in smudger to create a sexy, feline smolder formula...

DETAILS WHAT IT IS This travel-size eye-opening mascara finds & flutters every lash! WHY WE LOVE IT massive volume, infinite length & extreme curl makes eyes appear bigger & lifted with 1 coat ultra-creamy formula conditions lashes so it won't flake, clump or smudge custom 500+ bristle brush coats &...