e.l.f Cosmetics

COSMETICS DIARY Medium buildable coverage foundation with a satin finish What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish. Why you'll love it: Long-lasting satin finish foundation that delivers medium buildable coverage Breathable formula doesn’t look or feel cakey  Infused with 1% Hydrating...

COSMETICS DIARY WILD CHERRY-RED Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing lip balm with a...

COSMETICS DIARY STRAWBERRY -SHORT CAKE-SOFT PINK Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing lip balm...

COSMETICS DIARY YUMMY GUMMY - PLUM Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing lip balm...

COSMETICS DIARY CRYSTAL BALLER CHAMPAGNE + CRYSTAL PEARL Ultra-glossy glimmer lip oil What it is: An ultra-glossy glimmer lip oil that nourishes, hydrates and enhances your pout with a pop of sparkle and shine. Why you'll love it: Hydrating lip oil with a glimmering, high-shine finish Plush, oversized cushion applicator hugs...

COSMETICS DIARY Citrine Gleam Clear + Gold Pearl Ultra-glossy glimmer lip oil What it is: An ultra-glossy glimmer lip oil that nourishes, hydrates and enhances your pout with a pop of sparkle and shine. Why you'll love it: Hydrating lip oil with a glimmering, high-shine finish Plush, oversized cushion applicator hugs...

COSMETICS DIARY DIVE WINE BERRY + PINK PEARL  Ultra-glossy glimmer lip oil What it is: An ultra-glossy glimmer lip oil that nourishes, hydrates and enhances your pout with a pop of sparkle and shine. Why you'll love it: Hydrating lip oil with a glimmering, high-shine finish Plush, oversized cushion applicator hugs...

COSMETICS DIARY What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish. Why you'll love it: Our fan-fave Power Grip Primer, now with a matte finish! Sticky gel primer formula grips makeup for long-lasting wear Gives...

COSMETICS DIARY Brightening and hydrating gel serum drops for a glowy look What it is: Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time. Why you'll love it: Gel serum drops  Gives skin a dewy, plump look with a non-greasy feel Infused with 1%...

COSMETICS DIARY Face primer to grip makeup and minimize redness Same formula, new look! Voted best mass makeup primer by Influenster! What it is: a green-tinted primer that minimizes redness Why we love it:  Green-tint equalizes redness in skin Silky cream formula smooths your complexion  Blends seemlessly into skin to deliver...

COSMETICS DIARY Liquid blush wand to give cheeks a radiant flush What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator. Gives you a flushed, luminous complexion. Liquid, buildable blush...

COSMETICS DIARY Long-lasting waterproof liquid eyeliner with intense color What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks. Why you'll love it: Waterproof eyeliner in an easy-to-use inkwell format Delivers high-pigment, matte-finish color in one swipe Perfect for creating eye-popping looks Long-lasting, quick-drying formula...

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion looks healthy and more radiant Liquid Filter can be worn 4 ways: alone, over or under makeup, mixed with foundation,...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the look you want Rounded, grooved applicator is...

HOW TO USE What it is: A 2% Vitamin C-infused mini size face primer to brighten and even out your skin tone while gripping makeup for all-day wear. Why you'll love it: Travel-friendly size A smooth, velvety makeup primer with skincare benefits Enriched with 2% Vitamin C to help brighten...

  CREATES AN ILLUMINATING GLOW: The e.l.f. Highlighting Brush is a slim, tapered brush designed for precision highlighting on the cheekbones and brow bones to achieve an illuninating glow.CONTOURS & HIGHLIGHTS: Our brush is perfect for using with a highlighter to achieve an illuminating glow, or to sculpt and contour...