Makeup

BLACK BEERY SORBET- BLACK CHERRY Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Nourishing lip balm with...

STRAWBERRY -SHORT CAKE-SOFT PINK Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing lip balm with...

A rich and strawberry-scented lip balm that delivers a wash of buildable soft pink color, high-gloss shine and a boost of hydration for soft, nourished lips Nourishing lip balm with a buttery soft formula Delivers a wash of buildable color and a glossy finish Formulated with 10% hydrating butters for...

WILD CHERRY-RED Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing lip balm with a buttery...

YUMMY GUMMY - PLUM Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Nourishing lip balm with a...

A liquid eyeliner that delivers high-pigment colour for graphic eye looks. The precision felt tip wand allows you to easily draw everything from thin, precise lines to thick, dramatic cat eyes in just one swipe. Why You'll Love It: Inkwell format — easy to use High-pigment, matte-finish colour in one...

A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant colour. The lightweight liquid formula is infused with hydrating 2% squalane and effortlessly blends into skin to add instant luminosity and dimension to your complexion. Why You'll Love It: Easy-to-use cushion-tip applicator for precise...

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion looks healthy and more radiant Liquid Filter can be worn 4 ways: alone, over or under makeup, mixed with...

Complexion glow booster for a soft-focus look What is it: A full size multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you’ll love it: Skincare-makeup hybrid for glowing, dewy skin Complexion looks healthy and more radiant Can be used...

Complexion glow booster for a soft-focus look What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion looks healthy and more radiant Liquid Filter can be worn 4 ways:...

What is it: A full size multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you’ll love it: Skincare-makeup hybrid for glowing, dewy skin Complexion looks healthy and more radiant Can be used 4 ways: wear alone, over or under...

Hydrating, serum-like skin tint with mineral SPF 50 protection What it is: A hydrating, serum-like skin tint that delivers light, buildable coverage with a natural dewy finish - plus a proprietary mineral SPF 50 sunscreen with no white cast. Why you'll love it: Hydrating skin tint delivers light, buildable coverage...

Hydrating, serum-like skin tint with mineral SPF 50 protection What it is: A hydrating, serum-like skin tint that delivers light, buildable coverage with a natural dewy finish - plus a proprietary mineral SPF 50 sunscreen with no white cast. Why you'll love it: Hydrating skin tint delivers light, buildable coverage...

CREATES AN ILLUMINATING GLOW: The e.l.f. Highlighting Brush is a slim, tapered brush designed for precision highlighting on the cheekbones and brow bones to achieve an illuninating glow.CONTOURS & HIGHLIGHTS: Our brush is perfect for using with a highlighter to achieve an illuminating glow, or to sculpt and contour the...

Brightening and hydrating gel serum drops for a glowy look What it is: Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time. Why you'll love it: Gel serum drops Gives skin a dewy, plump look with a non-greasy feel Infused with 1% hydrating...

A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application. Goes on silky smooth for skin that looks and feels well-moisturised — not oily. Why You'll Love It: Silky cream formula moisturises, soothes, and brightens skin Delivers sheer coverage with a...

What it is: A bi-phase makeup setting spray with shockingly fine mist that sets makeup with a hydrated, dewy finish. Why you'll love it: Bi-phase setting spray with a makeup-gripping water phase and a moisturizing oil phase. Shake to activate! Shockingly fine mist Gives skin a dewy finish Infused with...

What it is: A sticky-as-e.l.f. primer that grips makeup for a smooth finish while helping minimize the look of excess shine for a smooth, matte finish. Why you'll love it: Our fan-fave Power Grip Primer, now with a matte finish! Sticky gel primer formula grips makeup for a smooth finish...

Sticky, mattifying makeup primer to help minimize the look of shine Our fan-fave Power Grip Primer, now with a matte finish! Sticky gel primer formula grips makeup for a smooth finish Gives your complexion a smooth, matte finish Infused with lemon myrtle blend Mattifying primer helps reduce the look of...

e.l.f. Cosmetics Power Grip face primer prepares skin for makeup, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look and feel of your skin. The gel-based primer goes on...