Makeup

#1 concealer brand!* *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, Jan-Aug 2023 combined WHAT IT IS Our iconic shape tape™ concealer, now with a built-in EYE CREAM for 24-hr moisturizing! WHY WE LOVE IT full coverage, natural moisturizing matte finish ultra-nourishing prickly pear for 24-hr moisturizing for...

COSMETICS DIARY WHAT IT IS clean up your makeup with this vegan setting powder WHY WE LOVE IT blurs & sets makeup for long-lasting shine-free wear softens the look of pores & fine lines for an ultra-smooth, soft-focus finish flash a smile & never worry about photo-flashback non-drying formula feels...

COSMETICS DIARY Our iconic shape tape™ concealer, now with a built-in eye cream for 24-hr moisturizing! Benefits full coverage, natural moisturizing matte finish ultra-nourishing prickly pear for 24-hr hydration for all skin types, especially dry or mature skin creamy waterproof formula gives 12-hr wear & leaves skin looking moisturized, not...

WHAT IT IS Waterproof, vegan gel eyeliner with no-tug, triple-black pigment – now in take-me-with-you travel size! WHY WE LOVE IT waterproof, smudge proof gel eyeliner designed for delicate lashline & inner rim Comfort-glide tip applies with ease – no pulling! built-in smudger to create a sexy, feline smolder formula...

DETAILS WHAT IT IS This travel-size eye-opening mascara finds & flutters every lash! WHY WE LOVE IT massive volume, infinite length & extreme curl makes eyes appear bigger & lifted with 1 coat ultra-creamy formula conditions lashes so it won't flake, clump or smudge custom 500+ bristle brush coats &...

COSMETICS DIARY A high-performance concealer that delivers long-lasting coverage with light-diffusing technology for a natural finish. It's clinically proven to provide 10 hours of wear, and the vegan formula is packed with antioxidants and skin-loving ingredients for a smooth, firm, and flawless appearance.

Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks that come in 24 swoon-worthy shades. With a matte finish and long-lasting formula, your color will stay true, without being clingy. - Using the lipstick applicator, apply the product onto naked lips.- Remove...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce our new Date Series. No need to commit right away, whether “It’s a Date,” a “Big Date” or a “Third...

GIRL WITH A GREAT SMILE Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes “Minis” is a brand new, limited edition collection of 6 mini liquid lipsticks with exclusively new shades. Whether...

GIRL WITH A GREAT SMILE Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes “Minis” is a brand new, limited edition collection of 6 mini liquid lipsticks with exclusively new shades. Whether...

GIRL WITH A GREAT SMILE Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes “Minis” is a brand new, limited edition collection of 6 mini liquid lipsticks with exclusively new shades. Whether...

COSMETICS DIARY TOM FORD Badass Mascara - Badass Black Introducing the Tom Ford Badass Mascara: The Ultimate Powerhouse for Your Lashes!Unleash the bold and captivating beauty of your lashes with our Tom Ford Badass Mascara. This mascara is not just makeup; it’s a statement, a symbol of confidence, and a...

COSMETICS DIARY Discover TOM FORD Runway Lip Color. This richly pigmented TOM FORD icon is invigorated with moisturizing and conditioning ingredients, enveloping lips in expressive, fade-resistant color. Finish Satin Coverage Full Runway Lip Color features a blend of meadowfoam seed and tsubaki oils to hydrate and condition lips, helping to...

HOW IT LOOKS/FEELS: The tiny tips on this skinny felt pen precisely deposit inky black color. "Get bold, precise lines with Too Faced 3-Way Lash Lining Tool Eyeliner. This 3-in-1 eyeliner tool makes it easy to create a classic wing, tightline your waterline, and dot between lashes. The result? Perfectly...

Skip the glue – but keep the glam – with this instant lash extension kit, which features the exclusive Too Faced Prime & Seal Mascara formula for a look that’s as long and thick as fluttery false lashes. Enhancing your eyes effortlessly, Better Than False Lashes Extreme is delivered in...

What it is: An oil-free lightweight foundation that masterfully diffuses the line between makeup and skin for undetectable coverage.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Coconut Water: Aids in delicately replenishing skin’s moisture levels.- Alpine Rose: Helps support skin’s health and resilience.- Hyaluronic Acid: Gives a smoother, more youthful appearance.Ingredient Callouts: Free...

The Too Faced Bulletproof 24-Hour Eye Liner is a long-wearing and waterproof eyeliner pencil offered by the cosmetics brand Too Faced. Here's more information about this product: Longevity: As the name suggests, the Bulletproof 24-Hour Eye Liner is designed to be long-wearing, providing up to 24 hours of wear time....

DESCRIPTION A delicious, decadent edit of exquisite eye enhancers, Chocolate Bon Bons Eye Shadow Collection by Too Faced is infused with 100% cocoa powder to nourish, reduce inflammation and protect lids with antioxidants while veiling them in beautiful colour. Combining velvety matte and irresistibly shimmering textures, the 16-stronge shade range...

DESCRIPTION Hide imperfections whilst improving the appearance and feel of your skin with Too Faced Cocoa Powder Foundation. Formulated with exclusive Cocoa Complex, this antioxidant rich, non-drying powder defends against free radicals whilst minimizing the signs of fine lines and pores. Available in 8 flexible shades, the oil absorbing foundation...

Description Our replenishing face primer is your instant cure. Its infused with hydrating coconut water and works to smooth and brighten your skin for a dewy, healthy-looking finish whilst promoting your skin's elasticity. How to use Smooth one to two pumps over face and blend into skin. Can be worn...