What It Does: Create an array of gorgeous eye looks with this highly-pigmented powder eyeshadow palette featuring stunning, caramel-inspired shades. How to Use It: Apply powder to the lids using your favorite eyeshadow brush and blend to perfection. More Reasons You’ll Love It: It’s vegan and cruelty-free. About the Brand: Born in Greece, Zoe Boikou moved to Germany with her family at a young age to seek a better life and create a beauty brand committed to empowering women and celebrating their authentic, individual beauty.