Brands

COSMETICS DIARY DIVE WINE BERRY + PINK PEARL Ultra-glossy glimmer lip oil What it is: An ultra-glossy glimmer lip oil that nourishes, hydrates and enhances your pout with a pop of sparkle and shine. Why you'll love it: Hydrating lip oil with a glimmering, high-shine finish Plush, oversized cushion applicator...

COSMETICS DIARY Nourishing tinted lip oil in shade Rose Envy with a high-shine. What it is: An ultra-glossy coral tinted lip oil that nourishes, hydrates and enhances your lips’ natural color - new shades available! Why you'll love it: Non-sticky, hydrating lip oil with a high-gloss finish Plush, oversized cushion...

COSMETICS DIARY BLACK BEERY SORBET- BLACK CHERRY Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing...

COSMETICS DIARY STRAWBERRY -SHORT CAKE-SOFT PINK Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing lip...

COSMETICS DIARY WILD CHERRY-RED Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing lip balm with...

COSMETICS DIARY YUMMY GUMMY - PLUM Buttery tinted lip balm with a glossy finish What it is: A rich and buttery gummy-scented lip balm that delivers a wash of buildable plum color, high-gloss shine and a boost of hydration for soft, nourished lips Why you'll love it: Long-lasting nourishing lip...

COSMETICS DIARY Long-lasting waterproof liquid eyeliner with intense color What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks. Why you'll love it: Waterproof eyeliner in an easy-to-use inkwell format Delivers high-pigment, matte-finish color in one swipe Perfect for creating eye-popping looks Long-lasting, quick-drying...

COSMETICS DIARY Liquid blush wand to give cheeks a radiant flush What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator. Gives you a flushed, luminous complexion. Liquid, buildable...

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion looks healthy and more radiant Liquid Filter can be worn 4 ways: alone, over or under makeup, mixed with...

COSMETICS DIARY Complexion glow booster for a soft-focus look What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion looks healthy and more radiant Liquid Filter can be worn...

COSMETICS DIARY Hydrating, serum-like skin tint with mineral SPF 50 protection What it is: A hydrating, serum-like skin tint that delivers light, buildable coverage with a natural dewy finish - plus a proprietary mineral SPF 50 sunscreen with no white cast. Why you'll love it: Hydrating skin tint delivers light,...

COSMETICS DIARY Hydrating, serum-like skin tint with mineral SPF 50 protection What it is: A hydrating, serum-like skin tint that delivers light, buildable coverage with a natural dewy finish - plus a proprietary mineral SPF 50 sunscreen with no white cast. Why you'll love it: Hydrating skin tint delivers light,...

CREATES AN ILLUMINATING GLOW: The e.l.f. Highlighting Brush is a slim, tapered brush designed for precision highlighting on the cheekbones and brow bones to achieve an illuninating glow.CONTOURS & HIGHLIGHTS: Our brush is perfect for using with a highlighter to achieve an illuminating glow, or to sculpt and contour the...

COSMETICS DIARY Brightening and hydrating gel serum drops for a glowy look What it is: Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time. Why you'll love it: Gel serum drops Gives skin a dewy, plump look with a non-greasy feel Infused with...

COSMETICS DIARY Vitamin-infused face makeup primer to hydrate skin Same formula, new look! What is it: A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application. Why we love: Silky cream formula moisturizes, soothes, and brightens skin Delivers sheer coverage with...

What it is: A bi-phase makeup setting spray with shockingly fine mist that grips makeup for long-lasting wear with a hydrated, dewy finish. Why you'll love it: Bi-phase setting spray with a makeup-gripping water phase and a moisturizing oil phase. Shake to activate! Shockingly fine mist Gives skin a dewy...

COSMETICS DIARY What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish. Why you'll love it: Our fan-fave Power Grip Primer, now with a matte finish! Sticky gel primer formula grips makeup for long-lasting wear...

Your makeup isn’t going anywhere. e.l.f. Cosmetics Power Grip face primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look and...

COSMETICS DIARY Medium buildable coverage foundation with a satin finish What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish. Why you'll love it: Long-lasting satin finish foundation that delivers medium buildable coverage Breathable formula doesn’t look or feel cakey Infused with...

COSMETICS DIARY Medium buildable coverage foundation with a satin finish What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish. Why you'll love it: Long-lasting satin finish foundation that delivers medium buildable coverage Breathable formula doesn’t look or feel cakey Infused with...