New Arrivals

COSMETICS DIARY What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish. Why you'll love it: Our fan-fave Power Grip Primer, now with a matte finish! Sticky gel primer formula grips makeup for long-lasting wear Gives...

COSMETICS DIARY Brightening and hydrating gel serum drops for a glowy look What it is: Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time. Why you'll love it: Gel serum drops  Gives skin a dewy, plump look with a non-greasy feel Infused with 1%...

COSMETICS DIARY ITS  A TRAVEL SIZE Anastasia Beverly Hills Matte Lipstick is a full-pigment lip colour with a velvety-smooth ultra-matte finish and comfortable wearability. The easy to apply velvety-smooth formula delivers an ultra-matte finish and seamlessly glides on the lips. It’s available in a wide range of neutral tones bright...

COSMETICS DIARY ITS  A TRAVEL SIZE Anastasia Beverly Hills Matte Lipstick is a full-pigment lip colour with a velvety-smooth ultra-matte finish and comfortable wearability. The easy to apply velvety-smooth formula delivers an ultra-matte finish and seamlessly glides on the lips. It’s available in a wide range of neutral tones bright...

COSMETICS DIARY WARM BLACK BROWN Benefit Precisely My Brow Ultra Fine Eyebrow Defining Pencil Duo Gift Set  What it is: Double up on the number one bestselling Precisely, My Brow Pencil for natural-looking & defined brows.Who it is for:  This product is suitable for everyone. What it does: Keep the full-size home for the...

Designed so that you can combine any three shades in a row to create an entire look, Natasha Denona’s Bronze Eyeshadow Palette is an effortless way to refresh all your eye-enhancing skills. The three rows unite a range of powerhouse pigments from wet-look molten coppers, rich buttery terracotta mattes and...

COSMETICS DIARY Eye & Cheek Essential Following the smash hit of her eye & cheek essentials GLAM FACE PALETTE, Natasha debuts a NEW face palette color story adding to the family of the bestselling LOVE COLLECTION. WHAT IT IS  Containing buttery soft eyeshadows in creamy matte & metallic finishes, it also...

COSMETICS DIARY CALLA: Rosy Brown Lusciously Soft & Hydrating Lip Shine I NEED A ROSE LIP GLOSS- Pampering gel-based lip gloss delivering the healing moisture of a balm with a radiant hint of rosy pigment. Create a perfect pout with a glossy, mirror-like shine that's never sticky or tacky. This...

COSMETICS DIARY PEONY: Rosy Pink Lusciously Soft & Hydrating Lip Shine I NEED A ROSE LIP GLOSS- Pampering gel-based lip gloss delivering the healing moisture of a balm with a radiant hint of rosy pigment. Create a perfect pout with a glossy, mirror-like shine that's never sticky or tacky. This...

COSMETICS DIARY SHADE: The MVP BLUE RED Forget the fine lines and dryness of the past—get luxe and whipped liquid color in head-turning hues that stay feeling plush and comfy. MEET A NEW KIND OF MATTE: RICH, WHIPPED AND WON’T SUCK THE LIFE OUTTA YOUR LIPS GIVE IT TO ME...

COSMETICS DIARY SHADE: Truth Fairy Pink Taupe Nude Forget the fine lines and dryness of the past—get luxe and whipped liquid color in head-turning hues that stay feeling plush and comfy. MEET A NEW KIND OF MATTE: RICH, WHIPPED AND WON’T SUCK THE LIFE OUTTA YOUR LIPS GIVE IT TO...

COSMETICS DIARY SHADE: FASHION FIEND WARM ROSE NUDE Forget the fine lines and dryness of the past—get luxe and whipped liquid color in head-turning hues that stay feeling plush and comfy. MEET A NEW KIND OF MATTE: RICH, WHIPPED AND WON’T SUCK THE LIFE OUTTA YOUR LIPS GIVE IT TO...

COSMETICS DIARY SHADE: RiRi ROSE MAUVE NUDE  Forget the fine lines and dryness of the past—get luxe and whipped liquid color in head-turning hues that stay feeling plush and comfy. MEET A NEW KIND OF MATTE: RICH, WHIPPED AND WON’T SUCK THE LIFE OUTTA YOUR LIPS GIVE IT TO ME...

COSMETICS DIARY SHADE: C SUITE HEART IS A SOFT PINK NUDE  Forget the fine lines and dryness of the past—get luxe and whipped liquid color in head-turning hues that stay feeling plush and comfy. MEET A NEW KIND OF MATTE: RICH, WHIPPED AND WON’T SUCK THE LIFE OUTTA YOUR LIPS...

COSMETICS DIARY A palette with 4 eyeshadows, 1 cheek colour and 1 lip colour that delivers a full makeup look in one palette! Ultra-smooth formula Crease-proof Blendable Lasts all day Vegan formula Benefits Power Look: 3 formats in 1: Eye shadow Powder highlighter Creamy lip and cheek topper POWER PIGMENTS:...

COSMETICS DIARY A palette with 4 eyeshadows, 1 cheek colour and 1 lip colour that delivers a full makeup look in one palette! Ultra-smooth formula Crease-proof Blendable Lasts all day Vegan formula Benefits Power Look: 3 formats in 1: Eye shadow Powder highlighter Creamy lip and cheek topper POWER PIGMENTS:...

COSMETICS DIARY Why You'll Love It Sculpt, glaze, glow, and blush with this chic cheek palette! Featuring four curated shades in buttery-soft, buildable hues, it includes two plush mattes paired with radiant gilded highlighters for a multidimensional glow. HOW TO USE Tap the blush onto the apples of your cheeks...

COSMETICS DIARY Give in to temptation with nine lush pink, honey, and chocolate shades in creamy matte and dazzling shimmer finishes—plus, an irresistible rose gold center in formula-flexing Molten Metal Eyeshadow. Shades Skin Contact (matte soft pink) Nectar (matte peach) Sweet Sting (matte warm rose) Devour (shimmering icy pink) Honey Blossom (molten metal rose gold)...

COSMETICS DIARY Indulge your deepest desires with nine rich taupe, brown, and violet shades in creamy matte and dazzling shimmer finishes—plus, an irresistible pistachio green center in formula-flexing Molten Metal Eyeshadow. Shades Never Vanilla (matte cream) Taboo (shimmering soft pink) Hungry Eyes (shimmering champagne) Craving More (matte taupe) Snake Bite (molten metal pale mint) Satisfaction (matte...

COSMETICS DIARY Create Natasha Denona’s signature glowing skin look with the Diamond and Blush Palette. Choose from two shade variations: the pink-toned Coral-Peach ‘02 Citrus’ to complement any complexion and create a glass-skin glow. The sleek compact opens to reveal two multi-dimensional blushers and four highlighters in various, premium-quality formulas. Designed to...