New Arrivals

DETAILS INSTANT PHOTO-SOFT COVERAGE FOR ALL. LONGWEAR, LIGHT AS AIR, CREASEPROOF. Give it to me quick: A creamy, longwear, creaseproof liquid concealer that delivers light-as-air, medium to full coverage in a groundbreaking range of 50 easy-to-shop soft matte shades. Tell me more: Whether you’re hiding bags and blemishes or hangovers...

LIGHT MERDIUM WITH WARM UNDERTONE DETAILS INSTANT PHOTO-SOFT COVERAGE FOR ALL. LONGWEAR, LIGHT AS AIR, CREASEPROOF. Give it to me quick: A creamy, longwear, creaseproof liquid concealer that delivers light-as-air, medium to full coverage in a groundbreaking range of 50 easy-to-shop soft matte shades. Tell me more: Whether you’re hiding...

DETAILS INSTANT PHOTO-SOFT COVERAGE FOR ALL. LONGWEAR, LIGHT AS AIR, CREASEPROOF. Give it to me quick: A creamy, longwear, creaseproof liquid concealer that delivers light-as-air, medium to full coverage in a groundbreaking range of 50 easy-to-shop soft matte shades. Tell me more: Whether you’re hiding bags and blemishes or hangovers...

LIGHT WITH NEUTRAL UNDERTONES DETAILS INSTANT PHOTO-SOFT COVERAGE FOR ALL. LONGWEAR, LIGHT AS AIR, CREASEPROOF. Give it to me quick: A creamy, longwear, creaseproof liquid concealer that delivers light-as-air, medium to full coverage in a groundbreaking range of 50 easy-to-shop soft matte shades. Tell me more: Whether you’re hiding bags...

MEDIUM DEEP WITH WARM UNDERTONES YOUR OUT ALL DAY, OR UP ALL NIGHT, FRESH AF FOUNDATION. STRAIGHT UP: A soft matte, longwear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that is available...

What It Is:Anastasia Beverly Hills Stick Foundation is a full-pigment cream foundation stick that delivers buildable coverage with a natural-looking matte finish. Formulated for face and body, this essential matte foundation stick comes in 26 foundation shades, 3 contour shades and 1 highlighter shade to cover every skin tone—and undertone—and...

Anastasia Beverly Hills Brow Wiz® is an ultra-slim, retractable eyebrow pencil that is designed to add definition and hair-like detail to the eyebrow with maximum precision and control. Available in 12 shades, the unique wax formula features a perfect blend of eyebrow color and wax to deliver a high color...

Anastasia Beverly Hills Brow Wiz® is an ultra-slim, retractable eyebrow pencil that is designed to add definition and hair-like detail to the eyebrow with maximum precision and control. Available in 12 shades, the unique wax formula features a perfect blend of eyebrow color and wax to deliver a high color...

What it is ? A travel-size, water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.Ingredient Callouts:?Free of parabens and phthalates. This product is also vegan and cruelty-free.What Else You Need to Know:?This water-resistant and long-wearing formula glides on smoothly...

COSMETICS DIARY EVERYTHING YOU NEED TO KNOW ABOUT POWER PLAY CONCEALER CREASE-PROOF. WEIGHTLESS. ENDLESS SHADES. Like its predecessor, Power Play Concealer is at the cutting edge of makeup innovation —high-performance, high coverage, crease-proof, and fit for all-day wear. “Absolutely no caking or creasing! Power Play Concealer does it all all...

Description A cosmetic essential, Anastasia’s Brush 18 - Precise Concealer Brush allows you to blend, blur and layer several colours of concealer to create a flawless, bespoke base without those tell-tale tidelines. Small enough to facilitate access to inner corners of the eye (ideal for highlighting) and to prevent product...

Description Natural bristles to be used with any lip products, Has an extremely pointy end for a precise application.

Description Synthetic bristles, Ideal for applying concealer and other cream products, Perfect for drawing contour line, Can also be used to carve out the eyebrows for a cleaner eyebrow look.

Achieve flawless eyeshadow application with the WOW BEAUTY Shader Brush. Expertly crafted with high-quality bristles, this brush allows for precise blending and detailed shading. Perfect for creating any look, from subtle to bold, and enhancing the natural beauty of your eyes. Your go-to tool for professional-looking eye makeup.

Description Natural bristles, This brush has an extremely fine tip for precise eyeliner application, Works best with gel eyeliners, Can be used for inside the waterline as well. The thin angle on this brush allows for precise application Can be used with cream or powder products Can be used for...

Description The thin angle on this brush allows for precise liner application,It can be used with cream or powder eyeliners.

Description Lash Over - Instant Volume Lashes are perfect for anyone looking to experiment with different looks or simply add some volume to their lashes. They're easy to use and come with their own adhesive.

A collection of silk lashes that mimic the look of natural hairs The Wow Beauty Forward Lash Over 3D Silk Collection enhances your natural lashes with our advanced 3D silk technology. Achieve fuller, longer and more voluminous lashes for a stunning look. Elevate your beauty routine with confidence and style.

Introducing the black up Strobing Brush - a must-have tool for achieving a flawless and radiant highlight. This expertly crafted brush features soft, synthetic bristles designed to seamlessly blend and distribute product for a natural and luminous glow. Perfect for all highlighting techniques, allowing you to effortlessly enhance your features...

COSMETICS DIARY Introducing the High Coverage Foundation Brush from Black Up. Expertly crafted from durable materials, this brush effortlessly blends foundation for a flawless finish. The dense bristles provide maximum coverage and control, making it a must-have for any beauty routine. Achieve professional results with this essential tool.