New Arrivals

  Description Lash Over - Instant Volume Lashes are perfect for anyone looking to experiment with different looks or simply add some volume to their lashes. They're easy to use and come with their own adhesive.

A collection of silk lashes that mimic the look of natural hairs The Wow Beauty Forward Lash Over 3D Silk Collection enhances your natural lashes with our advanced 3D silk technology. Achieve fuller, longer and more voluminous lashes for a stunning look. Elevate your beauty routine with confidence and style.

  Introducing the black up Strobing Brush - a must-have tool for achieving a flawless and radiant highlight. This expertly crafted brush features soft, synthetic bristles designed to seamlessly blend and distribute product for a natural and luminous glow. Perfect for all highlighting techniques, allowing you to effortlessly enhance your...

COSMETICS DIARY  Introducing the High Coverage Foundation Brush from Black Up. Expertly crafted from durable materials, this brush effortlessly blends foundation for a flawless finish. The dense bristles provide maximum coverage and control, making it a must-have for any beauty routine. Achieve professional results with this essential tool.

  What it is A stippling brush that perfectly applies powder, liquid, and cream foundations. What it does Ensure a gorgeous, sheer finish and even, streak-free application with this stippling brush that complements any foundation. The white, taklon bristles apply product and the black, goat bristles blend for flawless results...

Perfectly used for face powder product as blush / loose powder or compact powders. Made with hybrid synthetic bistle fiber brush. Streamlines streak-free application with minimum product wastage. Handle are ergonomically designed to provide better control. Perfectly used for liquid and cream products such as foundation and primer. Highlights Perfectly...

The eyeshadow blender brush perfectly used for powdery eyeshadow to achieve the perfect smokey eyes look. This brush have been designed in collaboration with the make up artist Mashael Ajeel for a profesional application. Made with hybrid synthetic bistle fiber brush. Handle are ergonomically designed to provide better control and...

A solid purifying skin toner stick infused with matcha green tea to help detoxify pores and balance skin. Description All hail the world’s first solid toner. Milk Makeup have revolutionised our skin care regimes with this game-changing toner stick (yup, stick), that is both travel-friendly, easy to use and – best of...

COSMETICS DIARY What It Is A two-in-one cream blush and lip color formulated with hydrating ingredients for buildable, blendable color. This product is vegan, clean, cruelty-free, non-comedogenic, and paraben-free. How To Apply  Apply cream stick directly on lips or cheeks for a sheer tint.-Blend with your fingertips, a brush, or sponge.-Build for more...

  What It IsA multi-use cream bronzer stick that creates an instant sunkissed glow with a natural-looking matte finish. Formulated with hydrating ingredients for buildable, blendable color that adds subtle, shimmer-free warmth.This product is vegan, clean, cruelty-free, paraben-free, and gluten-free. How to Use Apply on your forehead along your hairline,...

What It Is An award-winning, dual-phase, alcohol-free makeup setting spray that locks in makeup for up to 12 hours and hydrates skin with a dewy finish. This product is vegan, clean, cruelty-free, paraben-free, alcohol-free, fragrance-free, gluten-free, sulfate-free, phthalates-free, and talc-free. Hydro Grip Set + Refresh Spray passes the test* Immediately:-...

What It Is An award-winning hydrating face primer with hyaluronic acid that grips makeup for up to 12 hours and hydrates skin to prevent makeup meltdown and caking. This gel primer is 94% natural, vegan, clean, cruelty-free, paraben-free, silicone-free, oil-free, fragrance-free, and gluten-free. Hydro Grip Primer passes the test* Immediately:- 93% said...

What It IsA 90% natural, weightless liquid illuminator with skincare benefits that can be worn multiple ways (on your face, your body, mixed with your favorite moisturizer or foundation) for a luminous, natural-looking glow.This product is 90% natural, vegan, clean, cruelty-free, paraben-free, silicone-free, and gluten-free.

COSMETICS DIARY Discover IT® CC+ Nude Glow Lightweight Foundation + Brightening Glow Serum with SPF 40 is the next generation of color-correcting foundation from IT Cosmetics! Our 90% skincare formula with 2% niacinamide, hyaluronic acid and green tea extract delivers an instant healthy glow with 24 hours of skin hydration. The...

Discover IT CC+ Cream with SPF 40+ is the #1 SPF Foundation in America* and your multitasking color correcting cream—now with an extended shade range! IT’s your full-coverage foundation, hydrating and anti-aging serum, and broad-spectrum SPF 50+ sunscreen all in one! Infused with skin-loving ingredients like hyaluronic acid, niacinamide and vitamin E,...

  Discover IT CC+ Cream with SPF 40+ is the #1 SPF Foundation in America* and your multitasking color correcting cream—now with an extended shade range! IT’s your full-coverage foundation, hydrating and anti-aging serum, and broad-spectrum SPF 50+ sunscreen all in one! Infused with skin-loving ingredients like hyaluronic acid, niacinamide and vitamin...

A pro secret used to boost skin radiance for a healthy, luminous appearance. THE PROS’ CHOICE Use ULTRA HD SKIN BOOSTER alone or add a few drops of your foundation or base to boost comfort and hydration. A hydrating face serum that preps skin for makeup and smooths the appearance...

CORRECTIVE FOUNDATION These color correcting foundations are formulated to neutralize color and even out skin tone for luminous skin. They offer ideal correction for all skin types and complexions for 24 hours*. EXCLUSIVE FORMULA Suitable for all skin types and complexions, its new formula is infused with ginseng, an adaptogenic...

  A sticky gel-based face primer with 4% niacinamide What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to...

What it is:A cooling, mattifying primer that blurs, smooths, and brightens the complexion. What it does:Infused with exclusive comfort matte technology, this Primed & Peachy formula delivers a mattifying, soft-focused finish with lightweight, comfortable wear. Size 5ml