New Arrivals

#1 concealer brand!* *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, Jan-Aug 2023 combined WHAT IT IS Our iconic shape tape™ concealer, now with a built-in EYE CREAM for 24-hr moisturizing! WHY WE LOVE IT full coverage, natural moisturizing matte finish ultra-nourishing prickly pear for 24-hr moisturizing for...

Medium-Buildable, Natural Matte WHAT IT IS Revolutionary matte tinted moisturizer for a no-makeup-makeup look! WHY WE LOVE IT medium-buildable coverage with a natural matte finish blurs look of pores, texture & fine lines triple-B complex helps minimize the appearance of fine lines & pores for a more youthful complexion instantly...

Medium-Buildable, Natural Matte WHAT IT IS Revolutionary matte tinted moisturizer for a no-makeup-makeup look! WHY WE LOVE IT medium-buildable coverage with a natural matte finish blurs look of pores, texture & fine lines triple-B complex helps minimize the appearance of fine lines & pores for a more youthful complexion instantly...

Skincare Meets Makeup WHAT IT IS Reveal your dreamiest skin ever! WHY WE LOVE IT light-as-air, medium-buildable, flexible coverage bouncy, cloud-like texture feels comfy & weightless natural matte finish looks & feels like your skin tape technology™ smooths & blurs imperfections delivers a soft-focus effect for a dreamy look cloud...

Skincare Meets Makeup WHAT IT IS Reveal your dreamiest skin ever! WHY WE LOVE IT light-as-air, medium-buildable, flexible coverage bouncy, cloud-like texture feels comfy & weightless natural matte finish looks & feels like your skin tape technology™ smooths & blurs imperfections delivers a soft-focus effect for a dreamy look cloud...

Skincare Meets Makeup WHAT IT IS Reveal your dreamiest skin ever! WHY WE LOVE IT light-as-air, medium-buildable, flexible coverage bouncy, cloud-like texture feels comfy & weightless natural matte finish looks & feels like your skin tape technology™ smooths & blurs imperfections delivers a soft-focus effect for a dreamy look cloud...

WHAT IT IS A full-coverage foundation without the full feel! WHY WE LOVE IT nourishing, natural matte finish never looks dry tape technology™ helps smooth texture & blur the appearance of pores, fine lines & wrinkles covers redness, age spots & blemishes transfer-proof, waterproof & sweatproof plays best with shape...

Maracuja Juicy Glow Tint WHAT IT IS spread your wings & GLOW with the tint that broke the internet for glazed, juicy skin WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy glowing skin encapsulated maracuja spheres create natural dewiness for firmer, brighter, smoother-looking skin 91% naturally derived...

Maracuja Juicy Glow Tint WHAT IT IS spread your wings & GLOW with the tint that broke the internet for glazed, juicy skin WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy glowing skin encapsulated maracuja spheres create natural dewiness for firmer, brighter, smoother-looking skin 91% naturally derived...

Maracuja Juicy Glow Tint WHAT IT IS spread your wings & GLOW with the tint that broke the internet for glazed, juicy skin WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy glowing skin encapsulated maracuja spheres create natural dewiness for firmer, brighter, smoother-looking skin 91% naturally derived...

This double-ended brow pencil defines the brows with an innovative blade tip and natural, brow-boosting color. DESCRIPTION The tip of the blade creates ultra-precise, hair-like detail and dimension. The slanted edge creates a broader stroke for quick outlining, defining, and shading. The custom spoolie blends color effortlessly into the brows...

This double-ended brow pencil defines the brows with an innovative blade tip and natural, brow-boosting color. SHADE: ALMOST BLACK DESCRIPTION The tip of the blade creates ultra-precise, hair-like detail and dimension. The slanted edge creates a broader stroke for quick outlining, defining, and shading. The custom spoolie blends color effortlessly...

This double-ended brow pencil defines the brows with an innovative blade tip and natural, brow-boosting color. SHADE: ALMOST BLACK DESCRIPTION The tip of the blade creates ultra-precise, hair-like detail and dimension. The slanted edge creates a broader stroke for quick outlining, defining, and shading. The custom spoolie blends color effortlessly...

A full-coverage, sensorial matte lip color with suede-like finish. SHADE: AMANDA (DEEP PLUM) DESCRIPTION Sophisticated, sexy, and comfortable matte lipstick in one stroke.​ Duo Seed Oil moisturizes and softens lips for a non-drying, ultra-comforting feel.​ Unique blend of waxes creates a super sensorial, almost addictive glide across your pout.​ Blur...

A full-coverage, sensorial matte lip color with suede-like finish. SHADE: JESSE (PINK MAUVY BROWN) DESCRIPTION Sophisticated, sexy, and comfortable matte lipstick in one stroke.​ Duo Seed Oil moisturizes and softens lips for a non-drying, ultra-comforting feel.​ Unique blend of waxes creates a super sensorial, almost addictive glide across your pout.​...

Fenty Skin is skincare uncomplicated. Every multitasking product is easy to use and packed with benefits. It’s all designed to complement Fenty Beauty makeup and has been tested on all skin types and tones. It’s for everyone, even the fellas. Inspired by Rihanna’s global lifestyle, Fenty Skin brings together ingredients...

 What It Is An award-winning vegan mascara for super thick, full, high volume lashes from root to tip. Infused with conditioning hemp seed oil for softer, healthier-looking lashes. This product is vegan, clean, cruelty-free, paraben-free, silicone-free, alcohol-free, fragrance-free, gluten-free, and coal tar-free. KUSH Mascara passes the test* Immediately:- 95%...

What It Is Add extra volume to lashes with the Milk Kush Lash Primer, a thickening lash primer that also works to condition and nourish lashes. Heart-shaped fibres lock onto lashes to provide long-lasting results with a weightless formula. Infused with hemp-derived cannabis seed oil, this primer works to keep...

What It Is An ultra-cushiony lip plumper gloss with a comfortable tingling sensation for the appearance of fuller, smoother, soft lips instantly and over time. This product is vegan, clean, cruelty-free, paraben-free, fragrance-free, and gluten-free. Electric Glossy Lip Plumper passes the test* When used twice a day after 30 days:-100%...

DESCRIPTION Even out skin tone and moisturise in a single step with Milk Sunshine Skin Tint SPF 30, a tinted moisturiser that also provides broad-spectrum sun protection. With weightless coverage, it comforts the skin and imparts a dewy glow. Crafted with plant-derived squalane, this skin tint works to boost the...