Pixi Beauty

Flawless In a Few Fuss-Free Minutes - That's What Pixi is All About!

Makeup to Wakeup

Created over 20 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant just had a good night's sleep look.

Pixi's mission is the same now as it was on the first day the Pixi boutique opened: simply to bring out the natural beauty in everyone - to look like you, your best you.

About Petra

Creator, Petra Strand has 20+ years of experience as a makeup artist & product developer. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients.

Petra has real-world experience as a busy working mother of four, therefore Pixi is truly about multitasking, flaw-fixing, youth-enhancing products for when you're on-the-go with no time to spare.

Pixi is all about youth enhancing multipurpose products to make you look like you, only better.